How Will Colorado Boys Ranch benefit from the name and logo change?
Over the past decade, Colorado Boys Ranch (CBR) has
been naturally evolving, growing and improving the number and quality
of services we offer to boys from across the United States. This
progress has accelerated at a particularly fast rate over the past
three years, resulting in very high accreditation and performance
ratings for CBR. With such success have come new opportunities to
expand our vision and scope of services to include more youth and their
families on an even larger scale. We have evolved beyond the boundaries
of Colorado and beyond the definition of a 'ranch.' However, we
remain very committed to our heritage, core values and leadership
structure - we simply want our identity to better match who we have
That's why in 2003, CBR leadership felt confident
that CBR was evolving into an organization that could extend its
therapeutic connection to serve more communities across the nation. Out
of this emerged an expanded vision and a new name that would better
encompass our mission and scope: CBR YouthConnect.
Why was the name "YouthConnect" chosen?
The name YouthConnect more accurately reflects the
purpose and identity of CBR: connecting youth and their families with
the knowledge, relationships and resources they need to become hopeful,
productive citizens. It also helps differentiate us from other "boys' ranches" throughout the nation. The word "connect" was
specially chosen because of the key role it plays in fostering
relationships, understanding and insight - the ingredients that are
necessary for providing healing, hope and positive change.
What does the new logo symbolize?
Each element of the new logo contributes to the
YouthConnect identity. The oak tree, grown from a small acorn,
symbolizes strength, growth and stability. The root system connects the
organization's core values, knowledge base and heritage to
relationships and understandings through people to people, people to
animals and both to nature and the world. All of these elements, plus
the logo's earth colors, reflect the organization's agricultural
heritage. The youth look ahead with anticipation to their future with a
blue sky overhead.
Will the new brand affect CBR's mission and philosophy?
CBR YouthConnect will continue to advance the mission
and philosophy that Colorado Boys Ranch has been steadfastly committed
to since its inception in 1959. We are simply
building upon our strong heritage to expand our vision and continue
advancing our mission of achieving excellence in providing troubled
youth with the means to become hopeful and productive citizens on an
even greater scale.
The philosophy and approach to treatment and education
at CBR YouthConnect will also remain the same. We maintain our stance
that there is no one-size-fits-all formula when it comes to the
treatment of our youth. CBR YouthConnect will continue to emphasize a
customized approach within the context of an ethical environment based
on research, individual opportunity and choice. Our name may be new,
but our mission and philosophy will remain unchanged.
What impact will the new brand have upon CBR's programs and services?
Our new logo emphasizes the importance of
relationships, opportunity and youth being involved with animals.
Helping boys develop personal responsibility for their behaviors and
growth is still very important to us. The new YouthConnect brand will better facilitate the advancement of
these programs and services.
What programs and services does CBR YouthConnect offer?
CBR YouthConnect offers more than 200 applied learning
opportunities and non-traditional programs and therapies - each one
designed to help youth enhance their skills, attitudes and relations
with others. Programs and services range from animal-assisted programs
to family therapy to an accredited school system. Each program and
service offered by CBRYC is designed to contribute to a boy's overall
treatment plan, helping him learn, grow and develop as an individual.
For a description of CBR YouthConnect programs and services, click here
How many youth will CBR YouthConnect serve each year?
Currently, more than 120 youth, ages 10-21, from all
ethnic, cultural, geographic and socio-economic backgrounds, are
admitted to CBR YouthConnect each year. However, one of the main goals
of the new YouthConnect organizational structure is to expand the reach
of CBRYC to include youth from around the world, which will translate
into an increased number of youth served by CBRYC annually.
For more information about CBR YouthConnect, contact Pamela Avery at (303) 807-1797.